ASO keyword research

Hanif Marwat
1 min readDec 25, 2022

App Store Optimization ASO keyword research is the process of identifying and selecting keywords to use in your app store listing in order to improve the visibility and discoverability of your app.

It is an important aspect of ASO because the keywords you choose will determine which search queries your app appears for in the app store search results. Here are some tips for conducting effective ASO keyword research:

Start by brainstorming a list of relevant keywords for your app. These should be terms that users might search for when looking for an app like yours.

Use ASO Keyword research tools, such as Sensor Tower or Mobile Action, to see how often each keyword is searched for and how competitive it is. This will help you prioritize which keywords to focus on.

Consider using long-tail keywords from any ASO Keyword tool, which are more specific and less competitive than short, broad keywords. For example, instead of using the keyword “fitness,” you might use the long-tail keyword “fitness

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