Mobile App Growth Hacks

Hanif Marwat
6 min readMar 4, 2022

Mobile App Growth Hacks

Excited to talk about Mobile App Growth Hacks and app user growth strategies as there is everything typical and copied on this topic and you will find nothing useful. Let’s try to get dive into the growth hacking mobile apps, which is the most important for any startup who is in need of some real working app user growth strategy. We will make a clear app user growth model, to increase app downloads, engage users, retain them and move to the next level of your product and try this growth hacking for mobile apps post, to get success in a smart way.

Increase app downloads hack is just the first step, it’s called user acquisitions, then move to user experience UX, engagement, and continues wow factor. Let me be comfortable while talking about this strategic topic of App store optimization and mobile app user acquisitions, so I will bring something clear in front of you about mobile app growth hacks.

Someone asked me how do you hack your app growth?

To be very genuine, growth hacking is the term when you are stuck on some level and can’t improve your product or users. so on this stage, I would like to for more acquisition methods, more modules and events in the app, a/b testing of the app user interface, provide something and get feedback, ask for surveys and ideas. If you are getting 10,000 users, then think of how to acquire 25,000 and if your session time is 5 minutes, then brainstorm for 10 minutes, so basically, now let me share mobile app user growth strategies.

How fast can an app grow?

It can take from 45 days to one year, depending on your marketing strategy and marketing aggression. If you want to be everywhere in just 3 months, you need to spend a lot on paid campaigns, of all kinds like UAC, search, brand, Facebook display audience network, hundred of articles as content marketing, as a guest appearance in interviews, and podcasts.

1. User Acquisition Growth Hacking Tips

The concept of “Growth Hacking” in App marketing is the smart way of doing things, like if all the people are doing something in a typical way and you just found something different to move faster than everyone. Now we have to find a smart increase app downloads hack
from 0 to 100, then 1000, and so on in your user growth strategies. App user growth model is starting from user acquisitions, then retention and engagement.

First 10,000 Downloads

The first 10,000 downloads are just testing users for your app user growth strategy, which we can target by different ways in growth hacking for mobile apps strategy as below:

  1. Organic Search by using long-tail low competition keywords
  2. Content marketing from backlinks and social sites
  3. Paid campaigns on Google ads and Facebook

Long Tail Keywords for App Downloads

It’s always difficult for an app to get ranked for seed keywords or short keywords, so we have to find the best keywords which have very low competition and can easily be ranked. Like if you have a parking game, then real car parking, city car parking offline, passenger transport car parking, and so on. If you are in search that how fast can an app grow then change your keywords after each week if they are not performing.

Content Marketing in User Growth Strategies

Never forget that the internet is a huge world, talk about apps, answer the questions that are related to your app and link to the store, share on social media, ask people to share their feedback, and create some backlinks daily. It will improve visibility. When you have ranked some long-tail keywords, then the next target keywords with less difficulty but are short. Content marketing is amazing to use as increase app downloads hack in 2022. Google is still indexing backlinks, so don’t listen to those who believe that backlinks are deprecated.

Paid Campaign for App Downloads

It’s the easiest way to grab users for a new app/game. Just to the Google ads, run a Universal App Campaign and start getting users. Always run paid campaigns, based on ROI to minimize the loss of finance, because in the early stage we don’t have the actual LTV (Life Time Value) of a user. ROI and campaigning are completely different topics and I will share them with you soon in the coming blog posts on ASOBuzz.

If you follow the mobile app growth hacks that we are discussing then 100% sure to get 300 downloads daily, which is an easy thing if you follow the above things, then you will get more than 10,000 in one month.

100,000 User Acquisitions Milestone

For 100,000 monthly installs, we need to acquire 3000+ users daily, which is also a very task, if you are dedicated to your job. Audit your ASO store listing, add 6 more descriptions in (English UK, CA, AU, IN, SG, SA) with targeting of more keywords — better way is to target 3 keywords per listing. If you are planning user growth strategies, then must add all major languages translations to get more conversions from other languages.

Increase the basic campaign to at least 3000 PKR or 20 USD per day to get 1000 to 1500 paid downloads, which will support your organic growth. Share your first step success on social media to create some buzz and enjoy free downloads from mobile app growth hacks, and also understand what people think about what you have done. Great job till that point! After 2 and half a minute, ask the user to rate the store. As much higher number and rating, you will receive as better will be the product’s organic performance.

Increase App Downloads Hack For 1 Million Installs

Now you are on the way to 3000 daily downloads and want more growth for your app, just think out of the box and spend your time on R&D that what top competitors are doing. Try to explore their app marketing strategy, graphics hacks, and user experience. How they are engaging users. If you found these all, then just implement growth hacking for mobile apps strategy and analyze the return from them. First, make the break-even for your revenue, and then increase the budget to the maximum possible, like if you can spend 10,000 PKR and get a break-even return, then you are all done for the first million downloads. Just push to the max.

Continue this strategy for 3 months and try your best to get 10,000 downloads per day. It’s also an easy task to continue with 10k downloads daily. Now you are getting some organic and some paid to achieve your goal of the first one million downloads in the first 4 months.

App User Growth Strategy to 10 Million Mobile App Downloads

We can achieve 1 million installs in 4 months easily but the 10 million figure needs more attention and dedication towards your product. We have a great user experience and engagement that can retain users. The next thing is your monetization strategy because monetization is the base of any product and can be the only reason for success and failure. User full brain power to get standard KPIs for your app genre and then push at your max, as mobile app growth hacks are not something magic but a smart way of getting downloads.

Factors that we have to focus on for 10 Million downloads:

  1. Session Time
  2. Retention
  3. Conversion rate
  4. Rating
  5. Reviews cluster
  6. Genre
  7. Keywords and similar apps
  8. Campaign strategy
  9. Monetization Strategy
  10. Active installs
  11. Daily active users
  12. Monthly active users
  13. Users quality
  14. Graphics
  15. User experience
  16. User engagement
  17. User communication
  18. eCPM
  19. CPI
  20. CTR

There are many more things, that we need to focus on when you want to hit any product to hit 10 million installs. Just keep connected with me on asobuzz.com for more about user growth strategies and you can place such a poster!

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